Surfing the Rift: The Executive's Guide to the Post Web 2.0 World
Executives have little time to learn and keep pace with the latest social media tools. They want to know how these tools can advance their business goals. This book provides the answers and explores the technologies behind the shifts—or rifts—that affect every business today: Blogs, social networks, podcasts, virtual worlds, search engine marketing, and other collaboration tools. In each chapter you'll find solid action steps to help your business capitalize on new media, and relevant examples of how companies are effectively using new media technology every day.
Surfing the Rift provides a critical review of the technologies changing the face of business. And it offers suggestions for leveraging these technologies to your advantage.
...covers a variety of new participant media and technologies including blogs, podcasts, video, social networks, virtual worlds, Search Engine Optimization, Search Engine Marketing and collaboration tools."
Important Launch Dates
E-Book and Kindle:
Out Now! Get Your Copy Today!
In-Stores Hard Cover:
October 2009
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